Ep. 46 Content, Messaging, & Burn Out

In this insightful conversation, My friend and a marketing and messaging business coach, Courtney Elko, discusses the connection between burnout and content creation, emphasizing how high-achievers often feel pressured to constantly post and stay visible. She encourages business owners to get vulnerable and infuse their personal experiences into their messaging, shifting away from rigid “should” strategies toward authentic storytelling. The dialogue explores the ebb and flow of creativity, the importance of taking breaks, and the value of bringing your audience along on the journey—even when it's messy or in-progress. The episode also highlights how perceived external pressure contributes to burnout and offers permission to let go of unrealistic expectations in favor of sustainable, soul-aligned visibility. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tleader.substack.com