Ep. #46 - En adm. dir. om markedsbudsjettet og markedsføringsledere i ledergruppen

I denne episoden får vi besøk av Magnar Øyhovden, administrerende direktør i Fjordkraft. Vi spør han om Fjordkraft har kuttet i markedsbudsjettet for 2024 og samtidig beholdt omsetningsmålet eller økt det? Hvorfor har de valgt å ta inn salg og marked i ledergruppen, og hva får man egentlig ut av det? Hva kan markedsførere gjøre for å få plass rundt det runde bordet - gjør vi noe feil?Vi tar lytteren gjennom den faste spalten “Hva irriterer deg på sosiale medier” - Er det rett og slett konkurranse om hvem som bryr seg mest på sosiale medier? Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

I denne episoden får vi besøk av Magnar Øyhovden, administrerende direktør i Fjordkraft. Vi spør han om Fjordkraft har kuttet i markedsbudsjettet for 2024 og samtidig beholdt omsetningsmålet eller økt det? Hvorfor har de valgt å ta inn salg og marked i ledergruppen, og hva får man egentlig ut av det? Hva kan markedsførere gjøre for å få plass rundt det runde bordet - gjør vi noe feil?Vi tar lytteren gjennom den faste spalten “Hva irriterer deg på sosiale medier” - Er det rett og slett konkurranse om hvem som bryr seg mest på sosiale medier? Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

0:00 40:10

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

THUNDER & SUNS | Best Bets & Odds on Kalshi & Polymarket

Apr 25, 2026 ·9m

PHILLIES & BRAVES | Best Bets & Odds on Kalshi & Polymarket

Apr 24, 2026 ·5m

BRAVES & PHILLIES | Best Bets & Odds on Kalshi & Polymarket

Apr 24, 2026 ·9m

April 20-23 | Ledger Recap

Apr 24, 2026 ·11m

YANKEES & RED SOX | Best Bets & Odds on Kalshi & Polymarket

Apr 23, 2026 ·8m

CAVALIERS & RAPTORS | Best Bets & Odds on Kalshi & Polymarket

Apr 23, 2026 ·10m

Similar Podcasts

Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. 2 Old Ladies Walking Rozee 2 Old Ladies Walking features the journeys, insights, and light conversation between Liz and Rosie, two women of a certain age who live in the Hudson Valley of New York. From pelvic floor challenges and life with young adult children to food, bird calls, fear of “mad lamb” disease, and myriad topics in between, we cover it all while walking on the scenic trails of the northeast, or wherever our travels take us. Join us and have a listen! Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com Mobile Money by moomoo Mobile Money by moomoo Hear from seasoned traders, financial influencers, and industry insiders as they discuss money matters and market news and share their personal finance stories.Disclaimers: https://www.moomoo.com/us/support/topic4_523

Frequently Asked Questions

How long is this episode of Market Mad?

This episode is 40 minutes long.

When was this Market Mad episode published?

This episode was published on February 25, 2024.

What is this episode about?

Can I download this Market Mad episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!