[EP.46] Google Shrinks Search Result Snippets & Better Business Bureau Review Ratings Flaws

Episode 46 of The Redirect Podcast: For the past two years, Google had started to show search result snippets over the normal 160 characters, favoring many in the 300 character length. Many an SEO had shifted their practice for developing longer Meta Page Descriptions to take advantage of this extra real estate. Now, Google is rolling those snippets back into the 160 character limit range. We discuss the implications this could have for your site, while giving you actionable insights on next steps to consider. Plus, the Better Business Bureau (BBB) is a highly regarded citation source for local SEO, but there are flaws in their own rating system that could impact your online reputation. Be in the know and listen to The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-46/