EP 46. How B2B Companies Can Build Stronger Brands for Success - Interview w/ Justin Häne

Building stronger brands for success as well as sustainable growth is something that doesn’t get much “airtime” in the B2B world. On this week’s episode, we sat down with brand expert Justin Häne (Director, Brand and Communications, Softchoice), who explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress, the recent changes in the landscape and how we should adapt, and what role emotion plays as well as other points that speak in favor of brand building for B2B companies.