EP. 46: How to Get More of the Right Jobs Without Wasting Money on Marketing (with Russ from Lead Partners Direct)

Russ Easther is the founder of Lead Partners Direct, a digital marketing veteran with over two decades of experience helping tradies ditch the guesswork and get real, qualified leads. Known for making the complex simple, Russ specialises in taking the risk out of marketing by offering tradie businesses exclusive, pre-qualified leads — without the fluff, gimmicks, or agency fees. With deep industry knowledge and a track record of helping businesses grow from $500k to $5M, Russ is the guy who makes your phone ring with the right kind of work.In this episode, Kate chats with Russ from Lead Partners Direct — a no-BS lead generation expert who helps tradies get consistent, high-quality leads without paying hefty agency retainers. They unpack why word-of-mouth won’t get you to seven figures, how to pivot into more profitable work, and the exact numbers tradies should understand before investing in any kind of marketing.What We Cover in This Episode:Why most tradies hesitate with digital marketing — and how Russ simplifies itHow Lead Partners Direct removes the risk of lead generationReal client wins: $76k in 2 weeks, $50k in month one, and moreThe difference between good leads and “last chip on the beach” seagull fightsWhy relying only on word-of-mouth keeps your business capped at $500–600kHow to decide if you're ready for marketing based on your business goalsThe two biggest factors that influence results: your trade and your locationWhy regional tradies might have more to gain from digital leadsROI numbers that actually make sense (and how to calculate yours)Links and Resources mentioned:Lead Partners Direct to book a call: https://leadpartnersdirect.com.au/Email Russ: [email protected]: https://instagram.com/leadpartnersdirectFacebook: https://facebook.com/leadpartnersdirectLadies with Tradies Trusted Advisor:  https://www.ladieswithtradies.com/trusted-advisors 🎧 Ready to take your tradie business to the next level?🚀 Money Junket 2026 Join us for our biggest event of the year—helping tradie couples build profitable, sustainable businesses (without burning out or breaking their relationship). 👉 https://ghl.ladieswithtradies.com/the-money-junket-bne-2026💡 The Empowered Tradie Business Program (FREE) Get clarity, structure, and direction in your business—without the overwhelm. 👉 https://ghl.ladieswithtradies.com/empowered-tradie-program📞 Book a ‘What To Fix First’ Call Not sure what’s holding your business back? Let’s figure it out together. 👉 https://links.ladieswithtradies.com/widget/bookings/30min_chatdirect