Ep. 46 Revolut on the Grid: the making of an F1 partnership

Nacho González, Head of F1 Activation at Revolut, shares the thinking and ambition behind partnering with Audi to create the Audi Revolut F1 Team.He talks about managing a global collaboration at this scale and how Revolut is showing up in sports to meet customers beyond the app.In this episode, host Alex Carril and Nacho discuss:What goes into building a Formula One activation at a global scaleHow Revolut’s partnership strategy became more ambitious to match the company’s growthThe reality of managing world-class sports partnerships day to dayWhy F1 became the right platform to connect with customers beyond the app, and what made Revolut ready for that stageNacho’s growth since joining Revolut in 2022, and the lessons that came with it3 key factors behind choosing Audi as our F1 partnerHow this collaboration creates value for customersWhat it was like seeing these activations come to life during the team’s first race weekend in MelbourneWhere to go from here when it comes to partnerships, and the importance of being present in sportsHow a winning mindset shows up on and off the trackFollow Revolut Insider on Instagram: ⁠revolut.la/RevolutInsider⁠View open career opportunities at Revolut: revolut.la/4agDTPH