Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?

from Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders · host Jasravee Kaur Chandra

How do we study culture online  using techniques like netnography ? What are the three key insights based on Edelman Trust  Barometer report that you believe have huge significance for corporates, organizations and brands   ? What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years.  What are the key implications for brands?   Sumeer Mathur  answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is  the Senior Vice President, National Planning & Strategy Head at Edelman India. Please connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Key Segments 00:00  Introduction To Sumeer  01:41 Netnography -Studying culture online 03:28 Edelman Trust Barometer - Key Findings 11:19  Corporates Inspire More Trust Than Other Institutions  18:39 Consumers Want Brands to Drive Cultural Change 22:50 Brands Coming Back After Trust Issues - Maggi   25:21 Rapid Fire - Personally Speaking With Sumeer Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in #brandtrust  #edelmantrustbarometer  #netnography