Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design

Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more.  How do the marketers continuously innovate to remain relevant and provide value to their customers?  According to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver personalized and predictable experience to our customers? What is an API First strategy and how does it help marketers and businesses to pivot quickly ? How does it accelerate time to market ? What are the opportunities to monetize  data through APIs.  In this conversation, Chris talks about Marketing Transformation, Digital Innovation at Scale and API First approach.  His thought leadership and strategic insights on digital and business transformation have fueled countless enterprises' digital success.  He is also a host of  That Digital Show, a weekly business podcast for Google Cloud. Please visit his website https://chrishood.com You may also follow/connect with him on Linkedin : https://www.linkedin.com/in/chrishood/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd.  Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/ 00:00 Preview & Hello to Chris  01:53 Customers are becoming more curious, impatient and demanding  03:54  Digital transformation to meet the consumers needs  08:21  Outside-In approach to customer innovation  11:43  Hyper Personalization & Predictable Experience  15:42  Biggest barriers to digital transformation  20:15  Connected experiences as key differentiator for brands.   25:00  API First Strategy  29:00  Monetization through API   36:08  American Idol - Transformative story telling technologies for engaging content   40:00  Rapid Fire - Personally Speaking with Chris  47:19  Online Contact Details for Chris  48:19 Feedback about JWJ by Chris Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #apifirst  #customerinnovation #datadrivenmarketing