Ep #47 - Genuine Prospecting: How to Win Your First 10 Global Customers

How do you launch a niche, eye-catching product into a brand new market and close your first 10 customers… globally?In this episode, I sat down with Lucia Gonzalez Aguilar to talk about how I-virtual Sales team cracked the code on genuine, multi-channel outbound—and turned curiosity into conversions.🎯 From day one, they went global—securing CE marking early on and targeting multiple markets at once. 💡 The tech creates a “wow” effect, and they built their entire outreach strategy around that spark of excitement. 📬 Mix of email + LinkedIn (cold calling coming soon) 🔍 Personalized > automated. Think: checking LinkedIn activity, likes, shared languages, or even acknowledging someone’s recent post.What stood out? ✨ She never personalizes the connection request. But once accepted? It’s a real conversation—pulling the thread naturally until the prospect wants to know more. 🤝 “I want to learn” is the icebreaker. Curiosity creates space for trust. 🌍 And yes, cultural nuance matters. WhatsApp in LatAm & Spain. GDPR strictness in corporate EU. Ramadan? A moment to connect, not sell.📊 Results? → 3-4 discovery calls per rep → 2-3 solid opps per rep → All from genuine outbound, led by just 2 people.If you are trying to stand out from the crowd, leveraging a personalized and genuine approach might just be your way to do itHosted on Ausha. See ausha.co/privacy-policy for more information.