Ep. 47: How B2B Companies Can Protect Their Digital Customer Experience – Interview w. Kathleen Booth

As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, and why marketers need to take more ownership of digital engagements.