EP.47 丸莊醬油副總經理 莊偉中|百年醬油多元發展,傳承台灣好滋味 episode artwork

EPISODE · Jan 5, 2022 · 38 MIN

EP.47 丸莊醬油副總經理 莊偉中|百年醬油多元發展,傳承台灣好滋味

from Jason好好聊 · host 楊佳燊Jason

來賓:丸莊食品工業股份有限公司 副總經理 莊偉中 丸莊醬油成立於1909年,113年來堅持古法純釀的黑豆醬油,不斷為消費者提供多種優良醬油的選擇,並致力成為台灣人最幸福的味道。 ➡️了解更多:https://www.wuanchuang.com/ 本集重點: ☑️ 當年是什麼樣的契機,讓原先在科技業工作的您回到丸莊醬油呢? ☑️ 醬油為台灣家庭的必需品,在如此競爭的市場中,丸莊是如何設定自己的市場定位,進而做出品牌差異化呢? ☑️ 丸莊醬油成立至今已逾百年,除了醬油釀造外,也經營了觀光工廠、電子商城等,請問在品牌轉型多元發展的過程中,遇過最困難的事是什麼?當時是如何解決的? ☑️ 除了經營丸莊醬油,請跟我們分享您投資鰻魚專賣店「小倉屋」以及髮廊「Hootalinqua」的起心動念。 ☑️ 您在忙碌的行程中,是如何維持工作與生活的平衡呢? ☑️ 丸莊身為百年品牌,除了發展海外市場外,在這個數位時代中,對於年輕族群市場的下一步是什麼呢? 【本節目由傑思·愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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EP.47 丸莊醬油副總經理 莊偉中|百年醬油多元發展,傳承台灣好滋味

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