EP 47 WEB3: Lacoste's 3D Design Engineer tools, workflows and future views on 3D, WEB3 and Ai.

Chris Barlow: "I push the boundaries of how 3D is used within Lacoste PCL. My primary focus is on the design and development of new footwear. I also create 3D renders in place of physical samples, as well as animations for both sell in tools and global product launches. I work closely with footwear designers, developers and Asia factories to drive new design through mainline, SMU and future concept projects. I also work across performance led briefs, where 3D has helped to iterate designs quickly with technicity and manufacturability in mind. Often, I will use Grasshopper and Rhino 3D to generate upper patterns and outsole textures/treads that can be modified to meet the specific design requirements of these complex briefs. By pushing 3D and implementing new ways in working, I have been able to streamline processes, delivering better results in a shorter space of time, with less samples being made. I believe that 3D can be used smartly to lead a more sustainable approach to footwear design, adding value across design, development and marketing. Key skills: Product modelling and visualization (Rhino, KeyShot), algorithmic design (Grasshopper), 3D printing, animation, Adobe Suite, 3D printing"