Ep. 472: Building an Outdoor Brand from Scratch - James Collie

Hiking, Backpacking: James Collie Founds ICEMULE Coolers – From Garbage Bag Ice Fail to World's Best Wearable Cooler, Solving Wet Pack Problem After 20 Years, Building Outdoor Industry Brand from Scratch.I don't know about you, but after a long hike in the sun, an ice cold drink sounds pretty spectacular.In an effort to do just that, James Collie noticed there weren't any products on the market to make that easy to accomplish. He decided to put garbage bags inside his day pack to hold ice. The results were dismal. He had a soaking wet back, wet gear, and an overall terrible experience trying to solve the problem.It wouldn't be for another 20 years before he made a legitimate effort to do something about it. Thus, ICEMULE Coolers was born. They make the world's best wearable cooler. After five years, ICEMULE has built a name for itself and we get to hear the inside story of solving this problem in the outdoor industry from scratch. Enjoy!https://icemulecoolers.com/https://www.instagram.com/icemulecoolers/?hl=enSave 20% off the best freeze-dried meals you’ll ever eat with Peak Refuel (@peakrefuel). Use the code ASP20 at checkout by visiting https://peakrefuel.com/Support the Adventure Sports Podcast by giving as low as $1/month to our efforts to produce this show at https://www.patreon.com/AdventureSportsPodcastCall and leave us a voicemail at 812-MAIL-POD or 812-624-5763 or send an email to [email protected] Sponsors:* Check out Nathan and Sons: https://nathanandsons.com* Check out Outdoorsy and use my code ASP for a great deal: https://www.outdoorsy.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy