Ep. 473: Chris Lochhead Interview with Michael Covel on Trend Following Radio

My guest today is Christopher Lochhead, the co-author of "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets". He is an unlikely 8-time #1 bestselling Amazon author, #1 charting Apple podcaster, top 1% business newsletter creator, (Category Pirates) and is best known as a "godfather" of Category Design. He's on a mission to help people design a different future. And ALL of Lochhead's work is co-created with legendary friends and partners who he is beyond grateful for. The topic is his book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. In this episode of Trend Following Radio we discuss: Disrupting the marketplace Product marketing Teaching consumers about your product Creating new market categories The anchoring effect Thunder lizards Category kings The Innovator's Dilemma Category design Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!