Ep 475: Adding Deeper Tax Planning Capabilities (And Generating More Google Reviews In The Process) To Grow To $600M Of AUM with Erik Brenner

Tax planning has become an integral part of a comprehensive financial planning service offering and a way for advisors to offer hard-dollar value for their clients. In this episode, we explore how integrating tax preparation, proactive tax planning, and outside tax expertise can deepen client value, diversify revenue, and accelerate firm growth. Erik Brenner is the CEO of Hilltop Wealth and Tax Solutions, an RIA based in Mishawaka, Indiana, overseeing approximately $600 million in AUM for 830 client households. Listen in as Erik shares how he doubled his firm's AUM in three years in part by building a comprehensive, three-pronged tax strategy that combines in-house tax preparation, advisor-led tax planning analysis, and outsourced expertise for complex cases. We also discuss why he chose to launch a separate but integrated tax business that is profitable in its own right rather than treating tax prep as a loss leader, how in-person dinner seminars focused on retirement tax strategies drive nearly half of the firm's new clients, and how taking a systematic approach has helped Erik's firm boost the number of Google and other online reviews it receives. For show notes and more visit: https://www.kitces.com/475