Ep 48: Amy Graves, Author of The Hidden Consumer | Food Allergy Talk

On this episode of Food Allergy Talk, I welcome Amy Graves, author of The Hidden Consumer: Uncovering the power of health-conscious buyers. Amy is allergic to mold, grass, birch, pet dander... as well as foods, including both corn and soy.When discovering her allergies she was living in MN but due to not being able to buy food in grocery stores had to move to CA.Her journey of discovering her allergies was complicated. At the time corn was not tested for and she had to figure it out on her own for over 2 years. Today we are going to learn about Amy’s story, and how her journey with food allergies let to her book, The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers.Amy's Bio:Amy Graves is a passionate advocate for health-conscious consumers and the founder of Hidden Consumers Consulting. After discovering her own severe sensitivities and allergies, Amy embarked on a journey to understand the hidden challenges faced by those with similar health concerns. With a background in marketing and a commitment to education, she has become a leading voice for consumers seeking safe and clean products. Through her work, Amy helps brands better understand and meet the needs of this influential demographic, empowering them to create safer, more inclusive products that resonate with today’s health-savvy shoppers. Her book, The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers, is available wherever books are sold!Links:Amy's Website: https://hiddenconsumersconsulting.com/Book Website with Retail Links: https://thehiddenconsumer.com/other-places-to-purchaseRead My Articles on WebMD: https://blogs.webmd.com/food-allergies/lisa-horneThe Everything Nut Allergy Cookbook: https://www.simonandschuster.com/authors/Lisa-Horne/190009636The Food Allergy Talk Podcast: https://foodallergypi.com/the-food-allergy-talk-podcast/Food Allergy P.I. Blog: https://foodallergypi.comX: @foodallergypi & @fatalkpodcastInstagram: https://www.instagram.com/foodallergypi/ and https://www.instagram.com/foodallergytalk/ TikTok: https://www.tiktok.com/@foodallergypiEmail: [email protected]