Ep. 48: Exploring Modern Music Marketing - From Spotify Ads to Email Campaigns with Joe Flip

If you’re a musician, chances are the "algorithm" has shown you ads for music it thinks you’ll love. Maybe you’ve clicked, maybe you haven’t—but have you ever considered if those ads actually work?In this episode, we dive into the world of modern music marketing with the talented guitarist Joe Flip. This is more than just a discussion about ads; it’s a hands-on case study of what it takes to create, fund, and successfully launch advertisements that reach the people who genuinely care about your music.Joe takes us through his journey, sharing how he started, the resources and training that shaped his approach, and the mindset he uses when setting marketing goals. He doesn’t just talk theory—Joe shares real results, offering insights into what’s worked and what hasn’t.We explore essential topics like Spotify ads, email marketing, and merch sales funnels. Along the way, you’ll learn about budgeting, the importance of professional training, taking calculated risks, and leveraging algorithms to your advantage.If you’re looking to navigate the digital landscape, build stronger connections with your audience, and grow your music career, this episode is packed with practical advice you won’t want to miss.Episode Links and Mentions🌐 Ari's Take🌐 Caboose🌐 Brian Naughton🌐 Indepreneur🌐 Bernard Allison🌐 Chris Duarte🌐 Scott Holt🌐 Jennifer LynConnect with the Guest:🔗 Joe Flip Website Featured Song"Mess Around" by Joe Flip🎧 Listen on Spotify👀 Watch on YouTubeGet new episodes by email: Join the Secrets From The Scene newsletter.Secrets From The Scene is made by Helvig Productions, a Twin Cities recording studio for artists and bands.