Ep. 48: Frank Rose - The Power of Brand Storytelling

For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Today I’m speaking with Frank Rose, author of  THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.  We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences. This is a really good one. Do yourself a favor and take a listen. 👇🏻