Ep. 48 | How LendingTree Builds Quality Leads

In this episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger sit down with Brock Thompson, VP of Customer Fulfillment at LendingTree. Brock shares his journey in sales and lead generation, the impact of AI on customer relations, and how LendingTree’s reputation for high-quality leads sets them apart in the industry. He dives into the importance of accountability in business and offers insight into how technology, customer sentiment, and performance align to drive success. Don’t miss this insightful conversation on the future of sales, lead generation, and business growth!🚀 Subscribe to the Juice Consumer Direct Podcast for more expert insights!Brock Thompson is the Vice President of Customer Fulfillment at LendingTree, a leading online marketplace that connects consumers with financial service providers. With extensive experience in sales and lead generation, Brock has helped shape LendingTree’s commitment to providing high-quality leads and excellent customer service. He specializes in integrating technology, including AI, to optimize performance, customer sentiment, and sales conversions. Brock’s expertise lies in creating a balance between performance, tech, and relationship-building in business.The Juice Consumer Direct Podcast is a dynamic show hosted by Jacob Thorpe and Carson Poppenger, offering expert insights into the world of sales, lead generation, and consumer direct marketing. With a blend of industry knowledge and personal experiences, Jacob and Carson invite influential guests to share their journey, challenges, and secrets to success in business. Tune in for candid conversations and actionable tips from leaders in the field.00:00 - Introduction00:24 - Brock's background and journey in sales03:13 - Insights from starting as a sales agent04:42 - The role of customer fulfillment at LendingTree06:56 - Tribute to Doug Lebda, LendingTree's founder07:22 - Building a reputation for quality leads at LendingTree10:18 - How technology and AI shape lead generation16:17 - Using AI for improving sales and closing rates19:43 - The future of lead generation and AI in sales23:00 - Fun conversation about golf with the hosts33:12 - Closing remarks and final thoughts