Ep. 48: How to Increase Revenue and Demand by Speaking on Podcasts – Interview w. Mark Colgan

In an increasingly competitive landscape, B2B companies need to find ways to rise above the noise to become brands that people will like, know, and trust. In this week’s interview, we talked to Mark Colgan (Co-Founder and CEO, Speak on Podcasts) about why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being a good podcast host, how the podcasting ecosystem has changed, as well as the biggest challenges facing the industry.