EP 48: Matt Sarro: Commercial Real Estate Grit

Send us Fan MailWe sit down with multifamily broker Matt Sorrow to talk about the real work behind apartment deals, from early career training to the long sales cycles that test your patience. Along the way, we get honest about market headwinds in multifamily and the constant trade-offs between business growth and family time. • breaking into commercial real estate through entry-level training and repetition • building a broker database through title data, research tools and relentless follow-up • why cold calling still works and how humor can lower resistance • what it feels like to win a first listing and then realize you still have to sell it • how repair demands and code enforcement can drag out apartment transactions • shifts in multifamily pricing as insurance and operating expenses climb • concessions and vacancy pressure in newer class A apartment buildings • balancing investing, parenting and the always-on nature of sales • stepping back from social media to protect focus and attention