Ep 48: No Excuses: Ironman Competitor Will Matthews on Pushing Past Limits at Any Age

What if your greatest transformation was still ahead of you—after turning 60?In this episode of the "Reforge Your Life Show," Joe Rivera welcomes Will Matthews—keynote speaker, certified executive coach, founder of Matthews Performance Group, and a five-time Ironman competitor who completed his first Ironman at age 60! Get ready to be shocked by Will’s powerful story of reinvention: from overcoming self-limiting beliefs rooted in childhood, recovering from a major surgery, and switching careers, to showing that age and adversity are no barriers to crushing your goals.Key highlights from this episode:Will parallels life and business to endurance racing, revealing what Ironman taught him about optimism, resilience, and being “all in.”He discusses overcoming limiting beliefs (like never feeling “enough”) and why we’re all just 8-year-olds walking around in adult bodies.Will shares his five self-coaching keys—including gratitude, bravery, resilience, reinvention, and trusting/letting go—that unlock lasting change in any area of life.The power of “internal integrity”—keeping promises to yourself—as the foundation of success.Joe and Will explore what it truly means to reforge your life, build a community that lifts you up, and how to listen to your inner voice when facing a leap into the unknown.Will gives actionable advice for anyone looking to reforge their business, health, or relationships (even when you feel like you don’t have the tools or know-how).Find out Will’s passions off the stage (from sailing in the Colorado mountains to authoring transformational books)—and learn how you can connect with him or even get a free signed copy of his book.Whether you’re seeking inspiration, unstoppable mindset tools, or simply a powerful story that proves comeback is always possible, you’ll leave this episode energized to reforge your own life—no matter your starting point.Timestamped Overview:00:00 – Joe welcomes Will Matthews: from executive coaching to Ironman after 6000:03 – Life as an endurance race: Ironman and business parallels00:07 – Will’s rotator cuff surgery and recovery journey00:08 – Training for Ironman at 60+; listening to the inner “tap on the shoulder”00:11 – Overcoming excuses and unlocking hidden reserves00:12 – Lessons learned: “AI” as “All In” and winning the internal tug-of-war00:15 – Career transitions: from corporate leader to founding his own business00:18 – The importance of inner guidance, faith, and letting go00:19 – The five self-coaching keys for reinvention and bold living00:22 – Root causes of limiting beliefs and childhood stories00:28 – Impact of limiting beliefs: moving past hesitation and silence00:29 – Loss, mortality, and making life “sweet”00:30 – Core value: Do what you say you’re going to do—integrity00:34 – Matthews Performance Group: coaching, keynote speaking, game you must win00:35 – Fear vs. confidence: winning the daily internal game00:36 – What does purpose mean to Will Matthews?00:38 – “Reforge” means reinvention and deliberate evolution00:40 – Will’s advice: the trifecta of success—mindset, skillset, execution, and building a support community00:44 – The “average of five people” and the importance of your network00:45 – Will’s passions—sailing, motorcycles, music, and fatherhood00:47 – Get Will’s book “You’ve Got This” (and how to get a free signed copy!)00:48 – Joe and Will wrap up with gratitude, golden nuggets, and a call to reforge your lifeReady to reforge, reinvent, and crush your own comeback? Tune in now.