Ep 48. Patagonia | The Activist Company

Patagonia is in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B-Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and its contributions of more than US$110 million in grants and in-kind donations to date. Put Simply, Patagonia builds the best product, without causing unnecessary harm, while using business as a global force for good.  In this episode I went behind-the-scenes with Patagonia's Country Director of Australia/NZ/and SE Asia, Dane O'Shannessy to discuss Patagonia's core purpose as an activist company, and the leadership and that has led Patagonia to success. For full transcript head to our website: https://onewildride.co/podcast/2020/48/patagonia-dane-oshannessy