Ep 48: The Price-Sensitive Nature of Clubs

Just because you can’t buy a 30c ice cream from Macca’s anymore, doesn’t mean you’ve stopped buying them, right? The same goes for your club! If you mark up your prices, it doesn’t mean that people aren’t going to join. It simply means that the people who do join can gain an appreciation of the great services you provide! In this episode of Basket Case Clubs, Michael and Steve discuss how the price-sensitive nature of clubs can limit their ability to grow and branch out to a wider community of members. There’s so much more to your club than just the price that members have to pay. If you want to get a better understanding of value proposition and how to set your prices, then jump on in and have a listen to this episode full of basket case-y goodness!