EPISODE · Jun 5, 2026 · 1 MIN
Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear
from Good Morning, Money! · host Rosha Entezari
The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis.They didn't sell mouthwash; they commercialized a social fear and owned the solution.You cannot sell a cure to a market that doesn't realize they are sick.Send us Fan Mail
What this episode covers
The Halitosis Hustle Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis. They didn't sell mouthwash; they commercialized a social fear and owned the solution. You cannot sell a cure to a market that doesn't realize they are sick. Send us Fan Mail
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Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear
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