Ep 480: Copy Secrets from a Messaging Genius!

What does psychology have to do with messaging?  EVERYTHING! Messaging straddles marketing & sales.  Messaging in your copy (emails, podcast interviews, social posts, ads, etc.) grabs your audience's attention and then keeps it with relevant, valuable - and intriguing - content.  Messaging you use in sales conversations (whether in sales-specific emails, DMs or phone/Zoom meetings) can paint a VIVID picture of what's on the other side for them after working with you (ie, 'what's in it for them') Meet Haley Slade.  Messaging (& marketing) genius. The Founder of Slade Copy House, a digital copywriting agency known for a psychological & scientific approach to marketing, Haley has worked with powerhouse brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her signature method has led to being featured in major media outlets including Business Insider & Huffpost. She loves Jesus & I hand-selected her to be THE featured speaker at our upcoming joyful business LIVE 2024 event, happening here in Panama City Beach FL Sept 16-18th.  (Find out more: https://wwwjudyweber.co/joyfulbusinesslive )   LISTEN to discover: 1-the 4 biggest mistakes women make in their messaging 2-the most effective copywriting techniques (try THESE today!) 3-what is tone (& why does it matter) 4-the role empathy plays in copy (& the 5 most powerful emotions to evoke in your writing) 5-the steps to take to develop a unique brand voice that reflects your mission 6-why SEO is important (& how to get started incorporating it) TAKE THE QUIZ: https://sladecopyhouse.com/storytelling-quiz (your shortcut to discovering your secret weapon in marketing) CONNECT with Haley IG: https://www.instagram.com/sladecopyhouse  LEARN MORE:  https://www.sladecopyhouse.com   __________ JOIN 100+ other women at our inaugural in-person event: Joyful Business LIVE 2024, Sept. 16-18th! A Holy Spirit SOAKED experience where you'll not only learn – but begin to master – YOUR copy & put a strategic PR plan, in place!  We've got not only amazing concepts to teach you, but we've structured this in-person event to include implementation time, hot seat coaching AND networking & fellowship time (PLUS free time to walk literally across the street to dip your toes in our white quartz sand & the gorgeous blue-green water of the Gulf of Mexico). GUEST SPEAKERS include: Brielle Cotterman (PR expert), Haley Slade (Messaging Expert), Dr. Jennifer Blossom (Leadership expert) & Special Guest Speaker: Eileen Wilder. SAVE YOUR SEAT (& get all the details): https://www.judyweber.co/joyfulbusinesslive    Ready to make your first $100K? Join the Joyful 6 Figures Accelerator to curate, market & sell an irresistible higher-ticket offer, as you become a faith-fueled CEO!   Is 2024 the year you scale from 6 to 7 figures? Join the Joyful Scaling Mastermind and master Advanced Marketing, Selling & Operations strategies to 2x your profit, while reducing your workweek by 20%   >> Submit your business-growth questions to [email protected]; you may WIN a 'hot seat' with Judy to be heard on the Joyful Business Podcast   Connect with Judy: YT: https://www.youtube.com/@JoyfulBusinessforFemaleCEOs LinkedIn: https://www.linkedin.com/in/judyweberco/Instagram: https://www.judyweber.co/instagram   >> Learn how to work with Judy:  www.judyweber.co   >> Get text updates by texting COMMUNITY to 610-638-2310  (you'll snag a FREE biz-building resource to welcome you)