Ep 480 Harley-Davidson riding towards the grave with rewire plan

 #BIKERS #INSANETHROTTLE #HARLEYDAVIDSON Website- http://www.harleyliberty.com   Insane Throttle Discord Server- https://discord.gg/kd9JTUfN9t Join this channel to get access to perks: https://www.youtube.com/channel/UCXJgel_T8vy6dKmx6vPp2uA/join Ep 480-  Harley-Davidson riding towards the grave  Jimmie Alcorn, Steven Martin Harley-Davidson remains in troubling shape as it works to bring in a new generation of motorcyclists. That kicked off with the LiveWire electric motorcycle, but it's going to continue as the company announced a dedicated electric motorcycle division is coming on Tuesday. The division is part of a massive turnaround effort titled the Hardwire Strategic Plan. Like any turnaround plans, it targets long-term growth and profits, but in Harley's case, it wants to work on the desirability factor, too. This will include a broader "view of its customer" with work to include traditional non-riders.