Ep 481: Driving Success through Customer-Centric Innovation with Stefan Debois

Sean: Who are the people that are going to be answering your survey, and why would they answer your surveys? Stefan: Yeah, the people that are answering our surveys are mostly the customers or the employees or the audience in general of our customers. So our customers create the assessments and send them to several respondents. The difference with the normal survey is that the normal survey at the end, it's just like, thank you for participating in this survey. That's typically a one-way transfer of information that is just data collection, which is not bad also, but at that point. It only starts at that point for us because then at the end of the assessments that are made with our tool, it says like, Thank you for taking the assessments, and here is a button to download your personalized report. And then for example, if I don't know if it's a cyber security assessment. Then it can ask questions like, do you already have an antivirus on your PC? And if you download the report then it will give you advice based on what you've answered. If you've answered that I don't have antivirus, then it will probably recommend installing antivirus. But also of course more complex advice and more complex rules. So it can be highly personalized and that's exactly the value for the respondents. So if you ask why would someone participate in such an assessment, it's to get this personalized advice, of course, automatically and efficiently because they don't need any human interaction or to pay a consultant for it. - - - Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack Leadership Stack Merch: https://leadershipstack.com/shop/ - - - Simon Severino Website: https://pointerpro.com/ LinkedIn: https://be.linkedin.com/in/stefandebois