Ep.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat

When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite. The 1982 Tylenol crisis proved that voluntarily taking a massive financial hit to protect your customers is the ultimate strategy for brand survival. Stop defending operational mistakes and start radically over-correcting them to buy an unassailable layer of lifetime trust that no competitor can touch.Send us Fan Mail