Ep.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat

from Good Morning, Money! · host Rosha Entezari

When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite. The 1982 Tylenol crisis proved that voluntarily taking a massive financial hit to protect your customers is the ultimate strategy for brand survival. Stop defending operational mistakes and start radically over-correcting them to buy an unassailable layer of lifetime trust that no competitor can touch.Send us Fan Mail

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