Welcome to the daily grind podcast everybody. I'm your host Colin Morgan. Listen, are you tired not living a fulfilling life? Do you believe you deserve more?
Do you want more? Is it finally your time? If yes, then stick around. I welcome you to the daily grind My time Good morning everybody and welcome back to another episode here the daily grind on today's episode We are joined by a very special guest named Maxwell Dane is a serial entrepreneur and he has taken his businesses from your ideas to seven figure companies within a brief period of five years He almost didn't think there was a place for him to belong anywhere But business saved his life and gave him a sense of purpose and significance That kind of belonging gave him endless fuel because he had never felt like that before He started 16 businesses and failed a lot 11 times each time he learned figure out what worked What didn't and has since started five successful profitable businesses including the foundation that specializes in training people to start a business from scratch Swipe up my ideas gives away profitable business ideas paperless pipeline a real estate transaction management software My agent base a real estate intranet software and fear.
No feeling sells unique shirt designs He has gone on to create over 15 millionaires with his teachings He specializes in helping underdog start successful businesses Dane also has a passion for singing and he is the author of the upcoming book start from zero which teaches entrepreneurs a new way To build businesses quickly with out risk from scratch This one of my favorite episodes of ever done everyone be sure you have a pen honestly piece of paper sit back and really enjoy today's interview with mr Dane Maxwell Well, Dane Maxwell welcome to the daily grind. How are you? Yeah, thanks for giving me a voice on your show column Of course, Dane Dane for people being first introduced to you here on the show if you wouldn't mind just kind of talking a little bit more as to who Dane is and what it is that you do? Well, I'm really good at failing Yeah Failing through failure, you know, I have a I have a multi-million dollar business I've started 16 businesses.
I've helped create 15 or more Millionaires many of the multi-millionaires my students include Sam Ovens who couldn't even afford my program and now it's one of the biggest consulting brands Chandler bolts who's got ink 5000 fastest growing company Carl Matty always the number one fastest growing company the PT space So I know my stuff but I've been on John do Michelle want to run a bunch of times Done million dollar launches and I mean all that stuff but it I always had to believe with that because it's such a far cry from The hundred and twenty three dollars I started with and the paralyzing fear That I had and I have such a counterintuitive approach to most all of business and I like to present that in a way so people are finally encouraged to get out of the The stadium and and start playing the game and and know that you're going to take hits and that those hits could be enjoyable and ultimately Entrepreneurship is really really really fun No doubt so so take us back. Maybe like how long ago were you taking those hits? When did you start to figure things out? So speak?
Oh, man, I've I've touched I still take the hits man But like early day hits when you just couldn't get that win yet. Um, well, I always kind of figured out how to get it Well, I can't see what you're saying, but I mean, you know, there is the only real failures either not starting or stopping Those are real failures to me. So the things that well, I mean, you know, you get your ass handed to you quite a few times and then You just kind of figure out what works. I guess.
Can you ask me the question a little differently? Maybe I'll build answer better Yeah, so like like for you personally say, um What was the first adventure of yours that sort of clicked for you? Um, I was a real estate product um for for owners of real estate companies And it was a product that helped the owner of the company grow their business By recruit helping giving them a system to recruit more real estate agents. Okay But you see the we could talk about all my ideas But really man like the ideas aren't what made me wealthy The you know, like if you look at like Jeff Bezos from amazon, it's not the idea of selling books online that made him wealthy I mean it was his numerous strategic decisions like hiring the best search engine optimization guy who would keyword target all the URLs Keyword target the title tags would buy dot com didn't do any of that stuff and not buy dot coms nowhere to be found They both have the same idea, you know, and or like setting up an affiliate program like basos set up Was one of the first people to set up an affiliate program like it's not it's never the idea And like the people sitting starting is like the Zuckerberg was like the six or seven social network He out implemented everyone and like it's just not the idea So like I get the idea is a cool, but like you know, you were talking before Uh, the call how you and your father or your father helped people do business plans I mean a lot of people that do business plans are looking for loans.
I mean if people come to me looking for business plans I don't give them business plans. I give them experimentation plans And and you know, I just like when it came so like I was a musician for well still in sort of it I guess I released my third music album and we were trying to decide on what's the best niche for my music So we targeted five different audiences on Facebook We found the audience that had the lowest cost per fan The people that watched my music videos the longest liked my page and engage with me And we figured out the most efficient cost per fan was people who like Joshua Raiden music and Jack Johnson was second And then we found that the ed Sheeran was the most expensive fan to acquire So I went after Joshua Raiden and for for the love of god like people just they launched with ideas And they launched with a certainty when the path to success and entrepreneurship has just brought with experimentation And I don't think people even understand how much experimentation is actually required to succeed I mean my good friend will spend a million dollars a month on ads He knows what he's doing and even he has to create nine different ads to find one that works And that's one of the best guys that I know on the internet He has to do nine So then you go out and start a business and it's your first time and your first three don't work Meanwhile my friend who's good does it nine times to work So I mean if I was just to stress anything it would be the experimentation But I tell you what with that idea that recruiting product idea I got that idea from six months of cold calling and the six month of cold calling I was trying to sell this product and the guy was like, I don't like it It's like, okay, well, we kept talking on the phone And I was like, well, what don't you like about it? I just was like, I screw it, you know, what do you like about it? He's like, well, I just don't like this and all these features and I don't think agents are going to use this I don't like this and I don't like wait a second.
What's this section over here? He clicks on a button and it's all these recruiting videos for the remax real estate brand He's like, is there any way I can just get these videos? I just want this I don't want anything else It's like Instagram creates a 25 utility app and people using photosharing Yeah, right So then they drop everything and create Instagram only to photosharing Because they adapted because they experimented And so like people that are like if you're sitting on the sidelines You don't think your idea is good enough Well, partly anybody's first idea is any good at all Most people's first idea is not the idea they end up with Most of my students like the Sam Owens or Chandler Bull or the Carl Matty Ola Or the the guys from best self-code or the top selling journals And all students of mine, those ideas were the third or fourth Like, you got to get practice, you got to get in the field You got to play, you got to get mud in your face So you got to understand that you will get hit Vulnerability is a constant as an entrepreneur And if you are not staying in the state of vulnerability You're not able to innovate your business Because vulnerability requires you to listen to people, to adapt to markets And it just blows my mind Like, if you look at John D. Rockefeller The guy got money, the guy got rich with oil His idea was oil, but if you actually look at the man And the patterns that he engaged in And the decisions that he had and the personality traits that he brought to the table You'll see that there were fricking hundreds of people in oil John is the one we remember And if you look at the good things he did Like the stuff that he did to run his businesses You'll see that the idea is nothing to do with the success of the product It is everything to do with who do you think you are inside?
How would identity do you hold yourself? What do you believe about who you are secretly? Like, do you think you're a piece of crap? Like, if you do, then you're probably not going to want to launch a product You're going to sit there and think an idea But I tell you what, if you want to Really taste, because you know Colin The feeling of successful entrepreneurship is such a pleasurable experience Like, it's almost nearly indescribable I mean, the difference between, okay, as an employee You wake up when you're told to You go to work when you're told to You eat when you're told to Sometimes you go on breaks when you're told to You leave work when you're told to Most of the time Or you have a more autonomous job But you're still held accountable to get those results Or you have your own idea And like, you can make five, six grand a month with a single one-page website You only need a one-page website to replace your salary You can have a one-page website that sells background music to video editors And you can hire musicians to put together the background music For like, slow, happy, romantic, like You hire these musicians and you could say Hey, would you like to make passive income as a musician?
Oh yeah, I'd like to make passive income as a musician Well, I'm going to be selling background tracks to video editors I'll give you 20% of the profit of the sales of this business And now you have an expert creating a product for you for free And you're selling background music to video editors And if you sell that for $100 to $200 All you've got to do is sell one or two of those a day You have a one-page website, you've replaced your income But like, tell you take an idea to $100,000 a year or more once You will forever believe that it's about the idea And if you sit around a table full of people that are doing 100 grand a month None of them at the tables that I sit at Talk about their ideas They talk about marketing, they talk about systems, they talk about selling They talk about customer acquisition So that recruiting product was given to me by that guy Interestingly enough, after I built that product I came back to him and he did not buy it But I still made a $100,000 a year from other people that did So, I mean, that would be like a hit, right? Like getting hit for six months, I call it six months, I sold five products And there it sucked And I found, I thank you, then I found email marketing And I found all this different stuff But six months, I was like, I'll do whatever it takes And I really will And I did, I did whatever it takes So then I got six months in And most people give up a month four, they wouldn't have the recruiting idea If they give up a month five, they don't have the recruiting idea Well, most people can't get past week three Well, my goal was waiting for me six months in So I got that and then that was really, that was a big deal to me Because so I got the product built and I went back and tried to sell it to him and he said, no, I don't want to buy it So that would be like getting hit, you know But it didn't matter because I had the idea, I sold it to other people But the framework that I pulled from that Was that you can talk to anybody in the world Anybody in the world, in a business context, especially works well But you can do anybody, in a business context, you can ask a business owner Well, I'll just demonstrate it with you Colin Okay So tell me, what's the most important activity in your business? Legan I'm curious, um What, was there other things in your head that was, is that a pretty easy answer? Me, Jen?
Yeah, I think the more leads you got, the better opportunity you have to sell and bring in revenue I think that's number one Great, okay, so that, so when you answer it, I just wasn't sure if that was really the most important thing to you So I asked to make sure that I was Yeah So now we've got the most important things you lead you in So would it be safe to say that if I talked all things lead you with you, I would have your attention? 100% Okay, well what the frick is the problem Like, like, I mean, I just asked you what's most important to you and I'm going to talk to you about that Yeah And like, and like, that's, man, that's it But now, let's go to the next question I would ask Let's see, the best question, there's variations, but the heart of the question Is, are you having any problems with that process right now? Um I think there's always a little bit of problems for sure, yeah What sort of stuff's spinning in your head as you contemplate that question? So can I give you context on what I'm talking about?
Yes, please Okay, so I guess one that I'm really focused on something that I'm super passionate is speaking to student athletes, business owners, coaches, and leaders about abuse prevention So for me, I have one that's like pretty solid at reaching out to NCAA universities And I'm trying to think of a way in order to break into the business sector at the moment I'm very early on with it. So that that's sort of what I'm thinking Nice. Okay, so you're reaching out to NCAA universities? Yep And what's your what's your like dream result that you're after?
I would love to be at a minimum of one of those a month And what to do one of them to do what with? Uh, so they're day sessions, so I'll work with coaches and administrators And then I'll work with student athletes and then those student athletes will be broken up towards females and male student athletes But what, so you'll teach them for a day about abuse? Yep And you charge you charge them for the day? Absolutely.
What do you charge? Um, anywhere between five to 10,000 for the day Okay, and why would they want to buy that? Abuse prevention is obviously a really, really hot topic. A lot of scandals are coming out People are looking to prevent it first and foremost because they don't want to have it within their universities It hurts with recruitment and if they do have instances, it also hurts with revenue as well.
They lose a lot of money Wow, okay. What a cool niche. I've I'm just learning about this niche now So I mean what I'm doing is I'm asking questions. I'm just letting a natural curiosity Yeah, so who's your customer?
What do they buy one day thing? Why would they want to buy it? Yep, that same template can take you anywhere in most city business setting quick questions So, um, it would be safe to say so You're wanting a dream outcome of being able to speak at one of these universities a month Yes, and that's my like 2020 goal Okay. Yeah, and so if we were able to bring that outcome to you one NCAA university a month So 12 for the year.
Yep. Would that be worth paying for? For sure. What's what what price would you want to pay for something like that?
Depends on it. I mean If I look at it where if I can get to that outcome, um, yeah, that comes there You got the one speaking a gator per month. Yeah, the outcome's there. I mean, how do you value that basically?
Yeah, it's hard to like I don't know if I could go high. I get you know what I mean There's lots of different uh approaches to it, but I feel like I pay really good money to get that Really good money to get it. Yeah. Do you know what has you kind of smiling and laughing as you're saying it What's that?
Do you know what has you kind of laughing and smiling and as you're saying that? Well, I think it's just something that I really like and enjoy to do and it's a way to give back So I just like I guess I'm visualizing the outcome. I'm like, yeah, if I got that I'd be really happy this year Yes, and see so this is like what happens as people listening is this entrepreneurship Is can often be what that is a way for like us to get ahead But the real heart of entrepreneurship is to make someone else really happy Yep And if you have that intention in your heart when you're serving because you're listening Like I'm going to make someone happy That is such a great place to do stuff from so I mean, I I gotta tell you what's this just feel real good so far So I mean you're so this would put you in a place where you're really where you did you happen to have any instances with abuse at university yourself. Yes Okay Wow, so this is really close to home very personal very personal experience.
I share my story throughout. So yes Oh, wow. Okay. So this is like a legacy mission driven and every 100 100 Wow, that's um, that's incredible So I mean if I was so if I'm as an on my my heart my entrepreneurship in general is to create an environment where every single person profits Every person Most of the time we enter into transactions were usually entering into them in the place of like self-protection I gotta make sure I get what I want or maybe the person gets what they want But it's not mutual so when everybody profits that means the employees I have are happy with what they're getting paid The customers happy with the price they're paying and I'm happy with the profit of the business But as the entrepreneur I'm working towards finding what that sweet spot is where everything can be profitable And when you find that sweet spot, it's like a beautiful harmonic accord It sounds beautiful feel good.
So I'm really so when I'm sitting down at step one step one of the starting a business I think is to realize that we don't get to decide what works Yep So I don't get to decide if you're interested in speaking to universities I don't get to decide if you want to speak at one and I don't get to decide what you would want to pay I find out by listening So now step one we don't get to decide what works now. Let's let's call and so this is Everything that I've been teaching and talking about has all been compiled into this book that I have coming out Amazing. Yes, and what's the book called just for reference? Um, well the book's called start from zero Love it build your own business experience true freedom or experience epic freedom I haven't decided I've been thinking about epic, but then I want women to pick up the book and I don't know if women resonate with epic Anyway, yeah, yeah So I've been thinking about it, but we're doing some really fun stuff with this book But there's 15 different examples of an employee who became an entrepreneur 15 15 Including the customer the pain they're solving the solution they created and they offer they give like customer paying solution offer They've got 26 factor analysis of their personality right next door So you can see the makeup of the person that was successful It's a very comprehensive book and it's uh if you live every page of that book It's very certain that you succeeded and and so the first section of that book is called little rock number one Which is hey, we don't get to decide what works Okay, so we don't get to decide so let's just you know get off our highways like, you know, swallow our pride open our heart Listen, so um, let's call next let's call next step.
Um, is to sit down with the intention to make you really happy Okay, so we've done that so far But what so what's the price that you'd be happy to pay that'd be fair to pay where you're like it's completely taken care of Um, and you're getting one a month So you're asking me yes, please um So it's a guarantee yes Yes, I mean if it was a guarantee like I'd even if I knew it was coming in one a month boom boom $2,000 Even a month perfect. So this is a this is a good example and you are what I would consider an intelligent entrepreneur Just based on that price few pass Yeah, it's hilarious, but like there are some folks that don't understand the value of a customer But you I think you inherently understand the value of a customer Yeah, so you're thinking you charge probably anywhere between five and ten grand and you'll probably lean more towards ten and you'd give us two Yep. Okay, so that's it's say someone was like a 500 bucks. I would say dude.
I don't think you understand business Yeah, well, I was even pushing towards 50 percent, but I don't want to be too aggressive Right, but it's you have a you have a vision you you understand business long enough to understand So it's good to talk to someone that's already successful in our experience But now here's let's break this down because so the price that you can charge the business is almost Directly related to how closely you can generate the result. Mm-hmm. So when I had that recruiting product Um, what real estate brokers wanted so my framework that I teach for a business Which I'm so in love with and it sort of fell into my lab over this years of tweaking is a customer that wants a result So we give them a mechanism. Got you So I love like the optometrist example customer optometrist wants to see so we can give them glasses contacts or basic Right customer wants results.
So you're a customer and you want the result of speaking gig So now we're going to explore various mechanisms to provide that But there are going to be mechanisms that can deliver that result. There's direct there's direct marketing systems There's multi we can go into that the mechanism, but so customer's all mechanism. So with a real estate broker It's a customer's a real estate company owner. The result they want is not a recruiting product What would you think they would want?
Say it again So a customer's a real estate company owner. Yeah, and the products are recruiting products But they don't want the recruiting product. What result do you think they're actually after the person? Yeah, recruited people are recruited agent.
Yeah, but I'm only giving them a system I don't actually give them an agent So so because I'm only giving them a system. I was only able to charge $100 to $200 per month Got you But if I was giving them an agent they would probably give me a thousand two thousand dollars a month Probably a cut of their pay like other recruiting businesses, right? Right. So in business the closer you get your customer to a result the more you get to charge So if we've got to $2,000 Transact with you is a guaranteed so it's $2,000 per deal Well now I'm gonna try and get you more than one month.
No doubt Trying to get you three a month one every 10 days. Yeah, that makes me six grand a month Now if I invested all of my time and energy personally at hustling prospecting doing all the marketing things that I've learned I would have a full-time income of $72,000 per year Supporting you and your happiest joy of sharing a message to help stop abuse I mean this is incredible. Yeah, no doubt and all I had to do was ask you questions and listen And understand these greater frameworks that you can learn from us via podcast. You can also list the other podcast I really recommend the book, but I don't I don't want people to buy the book unless they've read like an excerpt and they see Oh, I do like this book and then I'd recommend it.
I don't want the most most soul book I want the most read book. I like that. I thought so many books. I don't read them.
Yeah, same here. I'm staring at them Yeah, they're good. They're good intentions, but like you know, so let's let's just try to experiment with this a little bit So this is let's revisit this so really like so I'm a new father and she's three months old And if I treated her the way that I treated all of my entrepreneur students A hundred percent of them would really deeply understand And what happens with my newborn is I can't just show her something once and then have her figure it out. No way, right?
Repeated slow exposure with a present teacher That's what happens For the most part we're human at when we're when I'm teaching designers. That's why I've got so many successful students It takes a lot of presence. So okay, so what I'm saying is like if you don't get something the first time I mean imagine if that was the expectation when you're a child you'd be screwed. That's so true.
Yeah, so the first step The first little rock is we don't get to decide what works I don't get to decide what you're interested in. So why should I try to tell you what you're interested in? But that's what most of us do is starting entrepreneurs. Hey, look at my idea.
You should be interested in because xyz That's so true. So and then it becomes business becomes risky. It becomes dangerous. It becomes again Oh, I got be an entrepreneur is way safer than being an employee way safer to me I mean being an employee you have one stream of income you're limited to your time if the company mergers or squirt like screws up You don't have any control over your income or your financial destiny If you get fired or if you have a family, I mean entrepreneurship is so safe.
I've got with my paperless pipeline business I've got 1,400 customers that pay me every month. I have 1,400 streams of income What if we're doing telling but they business is risky because idiots are getting into business and pitching their ideas and telling people what they're trying to be interested in So all right. We don't get to decide where second is we're gonna now align to we are sitting down with the intention to make call and happy Now selling is a highly noble act done with heart done with intention to find an aligned fit for the person It is not a pushy manipulative tactic based step-by-step script to address objections bloody block Selling is about finding a deep alignment with someone and when it's done with the intention that they are happy It can reduce almost all sales pressure. So now we're going to be happy now.
We're asking what's the most important thing to you Is there a problem? Okay. Now the outcome. So now the new entrepreneur is usually like blah blah blah.
Okay. Well, how are you actually gonna get the result? Okay. Well, I mean we'll do an experimentation plan just like we did with the five niche markets for my music So i'm going to engineer five different approaches for you calling One's going to be direct mail with a letter one's going to be a postcard one's going to be cold calling the person in charge One's going to be doing an outbound LinkedIn campaign one's going to be running direct Facebook ads to the people in that niche to ask them for you to come speak We're going to try six or seven different marketing channels We're going to experiment to find the most efficient and profitable plan and then when we find that we're going to go all in on the For that that for you with that channel.
Love it Now, what are you saying the Facebook ad? What are you saying LinkedIn message? What do you say in the postcard? Well, I would rely on you to give me some of that language and you already did Which is like well if if one person gets abused at your university next year your admissions will sink by 10 percent Yep, and I got that from you and I have to make sure those numbers But if you if abuse is reported at your university some some factual stat And then you need to make sure and that and and then the impact of that is a quarter million dollars per year to your university And loss losses from one case of abuse is quarter million minimum.
Well, I have a guy you can bring in for 0.5 percent of that cost At only 10 grand and he'll show you how to save a quarter million dollars on abuse So you see what I'm able to do because I'm speaking about results. I'm focused on results the new entrepreneur We get very inundated with mechanism. What's the idea? What's the mechanism instead?
I mean like really like think about this Elon Musk has no idea how to get to Mars when he says that's so true Maybe he does a little bit but probably that idea is not going to work But he sets customer to result human on Mars hire the best people in the world to figure that out for him So this is why I think people like coming to me learning for me and et cetera And also why I like teaching it because at the end of the day I build businesses that I don't have to work in And to do that we have to think about things so much differently Like if you want to build a business that you don't have to work in it needs to be pretty frictionless And like so like if you have like if you have a balloon And you try and blow it up and it just out right away most people have businesses like that They have to go blow the balloon up every day. Yeah, then there's other businesses where you blow it up And it stays a little bit and then there's other businesses where you don't even have to blow in the balloon It just blows up for you because you've nailed What people want so deeply and you know my favorite most recent niche. I'm helping a woman I don't know. I took I took a coaching client.
I don't do this. I probably didn't even said that That's fine. Like I took a coaching client just for the excitement of this Probably because I've got some deep. Okay.
I think it's because I have some deep unconscious trauma with this But what's what happens is she helps people feel from their religious trauma interesting What a cool niche. Yeah, so when we go out with her right now So she hires me and we go immediately into writing Facebook ads Target towards anybody who is Christian And we start writing these ads and the first day we write an ad and people are like Made Jesus save your sins. Oh, you're you're evil and or like a lot of guys were hitting on her kid a really cute photo in her ad It's a lot of guys who are single etc And so she was like kind of like she was pretty unfazed by but a lot of people They don't have as much like this kid I said listen So if we run an advertisement and it doesn't work and or you get even attacked for it That means nothing about you and it just means that you miss the market and since you've missed the market You've triggered them and they're not angry at you. So let's readjust rewrite it and retarget it So we readjust readjust the target and we take it out and then we soften up the language And we say some things like hey, do you love Jesus, but still hurt inside?
Or or we say there's no hurt like church hurt Because church is the place you're supposed to go to be safe But what happens when you go there and you end up being judged and criticized? Yeah And or we say um Look how many those are powerful enough, but then like if we said here's how to leave the church Maybe we reach 5% because the other 95% of people if you say leave the church it triggers such a fear in their brain No way. I can't leave the church So what we then say is we say here's how to heal your heartbreak without leaving the church And so we're running all these ads and this is such a cool And so we run these ads into a facebook messenger bot And it's so fun because probably someone reads an ad they click on a thing They go into a messenger bot and ask them how long they've been suffering This was the source the pastor the church congregation Etc and then it says are you ready to heal this and would you like to speak with someone that they say yes Then she intervenes to set up a time to chat. Well, super cool.
Yeah, it's so fun man Like it's based on we don't force anything Because if we do we get guys hitting on her people attacking her pray for Jesus Maybe Jesus washer sends away like all this stuff comes up because we retarget, readjust retarget, readjust She had six sales calls six sales calls scheduled for monday yesterday Wow, and I had yet to even hear how they went And it's just like so that customer is someone that suffered from religious trauma The result is to live free from the shame of religious conditioning The mechanism, I mean, it could be one-on-one coaching. It could be a 12-week group program It could be a weekend retreat. It could be I mean who knows what she's going to do for the mechanism But that could be figured out. Yep, because we're thinking about customer and result And when we run a facebook ad we have no website for her.
We have no brand We have no logo. We have no business plan We are only experimenting our way to what works And this is the joy that I bring and want to bring to others when they're starting businesses Where they live in this place of infinite experimentation and and and knowing how much experimentation is required Which means you're gonna it's gonna feel really uncomfortable And it's gonna feel really difficult and like you're gonna have to like get used to taking chances And like if you could have like a mantra, it would be it's going to be difficult and that's why we do it We're not we're not trying to avoid difficulty. It's like okay, this is difficult and that's why we do it And in terms of real difficulty. I mean a facebook ad to a messenger bot versus trying to create a whole brand identity on a website No, it's once you understand what moves the needle You don't waste time on things.
So you know you get people that have jobs only one or two hours a day Well, just about anybody has enough time to get a facebook ad out and start talking to people and seeing if they want to buy What you have to sell. Yeah Man, I love this enlightening. Um If people want to do what you're hearing what when you say enlightening what's telling me what's sticking for you Well, listen like I interview a lot of people And uh, you know a lot of it has to do with mindset and whatnot But I feel like this is super practical for people like I feel like people have their I tell people pen and paper I feel like they got a million notes written down It's actually something that you can take and implement immediately and it's proven to work because you've proved it with multiple people Right. We know how um, we can you know, we do that's right Experiment we just experimenting and like when you really honor human nature Like really otter it like really otter it Like you'll see don't try to be smarter than human nature Like how many Nordic tracks still exist?
Nobody had the behavior of Nordic track like how many treadmill still exist? Yeah, because we didn't try to create a new human behavior I mean Nordic tracks a big successful I think they were big and successful business and they thought they had a good idea Little did they realize they were defying the laws of nature by asking people to create a new human behavior Like there is if you really honor really honor humanity You don't force your ideas on and you really listen for the pulse of what works And your intention is really to make someone happy You'll see that most of entrepreneurship is narcissistic And when you get out of that because it's always me and my credentials and my idea That's why I don't like meeting with that stuff except maybe it helps you trust me or listen to me a little more Yeah, but that's like it's it's it's uh the real heart of entrepreneurship is real Like interest in profitability for all interest in service for all interest in people being happy And you know taking care of everyone. So yeah, thank thank you You're asking about where people can go to get books. Yeah, where people can connect with you learn more about you exactly Well, I recommend that you just connect with yourself first within like take a moment that really connect like oh crap I gotta make people happy.
This is gonna be great Oh, and I also wanted to mention if we get a service that didn't get you the end result But I got you like a system then, you know, we'll probably trend down towards $500 a month Probably $502 grand a month for you depending on how close we got you to the result. Okay So maybe we have a system that you run But it's a system and all you gotta do is click some buttons, but you still have to run it. So maybe you pay 500 Gotcha. Right like I want to be sure we talk about there But so in terms of connecting um, the best way to connect with me is to we have a special URL setup where you can get the book excerpt Call it in my brain.
I'm in such a brain for what tell me the name of your podcast again daily grind daily grind. Thank you So if you go to start from zero dot com forward slash grind That's the one that we have set up and that there's no email capture There's no email capture. It's just a free book excerpt And if you like the book excerpt I mean email capture is kind of a slog these days Anyway, because you get you try and get someone to like give you their email over some free gift And be like how many emails do you enter where you never open the email because all you're interested was the gift But like yeah If you actually wanted to give your email address to someone and maybe you have 80 percent open rates Like like this is another thing where you're like just observe honestly human behavior without trying to change fix correctly And maybe let's et cetera But start from zero dot com forward slash grind You can check out a book excerpt that book extra will walk you through a five question process on how to find really really awesome ideas Like the thing I did here with call and you'll get to see that in action And if you like that, then I do really recommend you pick up the book It was designed to be a gift to humanity and there's nothing left out of that book It's not like oh you gotta read this and then maybe you gotta buy a course afterwards It's comprehensive in there. It doesn't leave you wanting it gives you everything you need So yeah start from zero dot com forward slash grind That's where you find ways to connect with me We've also got a great podcast where I mentor people directly Like I just tell you exactly what to do to make money based on a situation It's like live coaching calls or hot seats you can listen to you That's all based on the book principles too But yeah, sorry, sorry for getting your podcast You got it well, then I want to thank you very much for taking time out of your schedule sharing your wisdom helping me out on today's show I truly do appreciate it You got it and that everyone if you enjoyed today's episode if you're not subscribed to the podcast subscribe to the podcast We have more content like this coming out every single week like and share this out with a friend You feel like a truly benefit from today's show We will be back with another episode until then call them organs signing off and always remember to keep on grinding