Ep 49: Equip CEO Kristina Saffran on Effective Eating Disorder Treatments and Scaling New Care Models

Jacob sits down with Kristina Saffran, the Co-Founder and CEO of Equip. Equip delivers at-home, virtual eating disorder treatment for both adolescents and adults. They discuss Kristina’s journey to founding Equip, getting payors on board, evidence-based treatments for eating disorders, and more. [0:00] Intro[1:06] Kristina's Personal Journey[3:27] Founding Project Heal [4:07] Challenges in Eating Disorder Treatments [5:15] The Role of Evidence-Based Treatments [6:40] Transition to Venture-Backed Startup [13:33] Virtual Care Model for Eating Disorders [17:23] Adapting Treatment for Different Populations [22:42] Working with Insurance Companies [24:37] Equip's Year-Long Care Program [25:15] Challenges in Operationalizing Innovative Payment Models [28:21] Patient Archetypes and Outreach Strategies [32:41] Provider Education and Partnerships [34:16] Growth and Future Plans for Equip [39:07] The Role of Peer Support in Treatment [43:05] Quickfire Out-Of-Pocket: https://www.outofpocket.health/