Ep 49: Everyone Is on the Sales Team: Agency Growth Lessons from Cody Wittick

Key TakeawaysCody started an agency for autonomy, impact, and leadership after working brand-side.Brand experience helps agencies better empathize with clients and avoid "echo chambers."Agencies must balance compassion with the courage to push back strategically.Everyone in an agency is always part of the sales team—retention starts from day one.COVID’s boom and bust taught Kinship about overhiring and managing headwinds.Kinship evolved from a niche influencer marketing agency to an e-commerce growth agency.Adding mandatory services like paid media and financial forecasting significantly improved retention and results.AI will reshape agencies; Kinship hired a Director of Automation to integrate it into operations.Major lessons: choose the right clients, say no to bad fits, pivot quickly, and focus on long-term partnerships.Strong core values and integrating them into every process is essential for agency growth.Check out Cody's agency here:https://www.kynship.co/ Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈