Ep. 49: How B2B Companies Can Develop Content that Actually Performs – Interview w. Brad Smith

It’s a challenge that many B2B companies are confronted with – developing good, relevant content that performs. During this week’s interview, we sit down with Brad Smith (CEO, Wordable) to talk about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.