Ep #49 - How to Crack the US Market and Go Global — From Day One

In this episode, we sit down with Romaric Philogène, CEO and co-founder of Qovery, a remote-first DevOps SaaS company born in France — and built for the US market from day one.Romaric shares how he approached global expansion intentionally, why the US was their first target market, and what it takes to win (and keep) American customers — even when selling remotely.We dive into:Why Qovery went global from the start — and how they validated the US as their first marketThe cultural and strategic differences between selling in the US vs. EuropeHow ROI-driven messaging shaped their GTM and customer success approachWhat it's really like building and scaling a remote-first international teamLessons learned from expanding into the US — and what other European founders should knowWhether you're building a SaaS product, expanding into new markets, or hiring globally, this episode offers a tactical and honest look at what going global really means today.🎧 Listen now and get the full playbook for international SaaS growth.Hosted on Ausha. See ausha.co/privacy-policy for more information.