Ep. 49 How to Turn Off-Amazon Spend Into Amazon Growth

What if your off-Amazon marketing could fuel your Amazon growth instead of competing with it?In this episode, Andrew Maffettone, Founder and CEO of BlueTuskr, unpacks the powerful connection between omnichannel marketing and Amazon performance.If you’ve ever wondered how to grow your brand beyond Amazon without losing traction, this one’s a must-listen.🔗 Connect with Andrew Maffettone:LinkedIn: https://www.linkedin.com/in/andrewmaffInstagram: https://www.instagram.com/andrewmaffFacebook: https://www.facebook.com/AndrewMaffYouTube: https://www.youtube.com/@BlueTuskr🕒 Timestamps:00:00 – Intro with Danan & guest Andrew Maffettone00:27 – Andrew’s background & founding BlueTuskr00:57 – Why he built BlueTuskr differently02:00 – Issues with “specialist” agencies02:30 – Creating a fractional marketing team02:59 – Amazon suspensions & need to diversify03:44 – Why sellers must move off Amazon04:13 – Amazon as a customer acquisition channel04:42 – Using off-Amazon traffic for product launches05:14 – UGC & influencer marketing insights06:23 – When influencers aren’t needed06:53 – Real vs. polished content07:21 – How influencer trust drives sales07:48 – Building your UGC/influencer system08:15 – Vetting & managing creators08:41 – Taking influencers off-platform09:10 – Why not to pay influencers early09:24 – Why omnichannel is essential10:05 – Risks of relying on Amazon10:31 – Exit value: FBA-only vs. omnichannel10:48 – Driving Amazon growth with off-Amazon ads11:33 – Using Buy With Prime & custom buttons12:08 – Partnering for Amazon DSP13:15 – DSP setup & spend minimums13:39 – Attribution challenges with DSP14:08 – Measuring omnichannel ROI14:48 – Funnel strategy: top, mid, bottom15:16 – Meta ad tests boosting Amazon sales15:42 – Tracking brand lift across channels16:26 – Funnel stages explained simply17:31 – Lessons from 8-figure brand experience18:40 – True meaning of omnichannel marketing18:44 – How to diversify off Amazon (example)19:24 – TikTok & influencer starting points19:47 – Testing Amazon storefront conversion20:18 – Off-Amazon traffic back to Amazon20:47 – Build landing page before DTC site21:17 – Learn if buyers prefer Amazon or DTC21:44 – Grow your direct customer list22:07 – Real website cost & phased scaling22:33 – Danan’s Shopify site lessons24:05 – Amazon vs. Shopify conversion rates24:35 – Why DTC sites often fail to convert25:05 – Building trust outside Amazon25:36 – Connect with Andrew Maffettone26:07 – Outro & final thoughts#TheeComGrowthShow #BlueTuskr #eCommerceMarketingKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.