EPISODE · Apr 5, 2026 · 33 MIN
Ep. 49 Inside the General Store at Coachella with Serena Flowers
from Festies · host Sunny Balopole, Vanessa Gutierrez, Clark Lawson
Serena Flowers joins us to share the story behind the festival General Store you’ve probably relied on at Coachella, Stagecoach, and dozens of other major events. What started with a not-so-glamorous festival moment, getting lost without service and breaking a shoe, turned into the idea that launched her entire business. Over the past 20+ years, Serena’s General Store has served more than 80 music festivals across the country and over a million fans.We talk about how the General Store grew from that initial spark into a fast-paced festival operation with multiple on-site locations. Serena also shares her newest project, Festi Essentials, a “general store in a box” designed to help festival-goers stay prepared as music festivals continue to expand across the U.S.Eargasm EarplugsProtect your ears with Eargasm Earplugs. Use code FESTIES10 for 10% off!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showFollow Festies Podcast. Share with your fest friends. @festiespodcast
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Serena Flowers joins us to share the story behind the festival General Store you’ve probably relied on at Coachella, Stagecoach, and dozens of other major events. What started with a not-so-glamorous festival moment, getting lost without service and breaking a shoe, turned into the idea that launched her entire business. Over the past 20+ years, Serena’s General Store has served more than 80 music festivals across the country and over a million fans. We talk about how the General Store grew f...
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Ep. 49 Inside the General Store at Coachella with Serena Flowers
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