Ep 49: Intellectual Property Rights from Script, Screen to Branding

In this episode, Carolina Diniz Panzolini who is an International Consultant & Professor on Copyright & Intellectual Property, talks about importance of copyright registration for filmmaker, with Isheta & Sonal about the process of work, and what benefits can filmmakers gain from registering their works with copyright offices; Collaboration between creators and organizations like WIPO and CISAC can significantly impact the protection of intellectual property rights in the film industry, success stories or examples where such collaborations have made a notable difference for filmmakers; Emphasised on free publications made available by WIPO on the wipo.int website, including materials with specific information for cultural and creative economic chains, authors and rights holders, as is the case with audiovisuals; the advent of new distribution models and online platforms, global audiences now have easier access to films if it affects the enforcement of intellectual property rights, especially when dealing with potential copyright infringement across international borders; examples of well-executed brand integrations in movies as we can see in the case of The Barbie movie collaborating with ALDO, Fossil, Airbnb and many more brands, and how can they contribute to the film's success; In the context of movies and TV shows, what is the key difference between product placement and brand endorsement, and how do they impact the on-screen narrative and viewer perception et al.