EP 49: Jingjin Liu - From Automotive Executive to Gender Equity Powerhouse | Founder of ZaZaZu & Elevate

In this episode of the Executives, I sit down with Jingjin, a serial entrepreneur, global business leader, and passionate advocate for women’s empowerment. She shares her incredible journey from being the only under-35 Asian woman director in the automotive sector to launching impactful ventures like ZaZaZu and Elevate, which aim to transform how women lead, negotiate, and succeed. The topic of discussion is Breaking Barriers: Leadership, Entrepreneurship, and Redefining Success for Women in Business.🎯 What You’ll LearnThe story of Jingjin’s first €5M company built alongside a full-time jobThe surprising link between bedroom confidence and boardroom negotiationWhy women pitch conservatively and how that hurts fundingHow gender lens investing drives real, measurable changeWhat Jingjin’s mission to impact 5 million women looks like in action⏱️ Chapters01:48 Who is Jingjin? Beyond LinkedIn04:45 Ice Cream, Superwomen & Identity06:14 Breaking Barriers & Her First Company10:53 The Emotional Reality of Exiting15:23 Challenges of the First Startup17:32 Redoing the same problem as a startup18:47 What is ZaZaZu & Elevate?20:57 Example of successful transformation23:58 Bedroom to Boardroom: Advocacy & Confidence27:09 Gender Gaps in Pitching & Fundraising29:13 Imposter Syndrome & Leadership35:57 Diversity, Hiring & Team Design40:59 Mistakes Companies Make Supporting Women45:30 Negotiation Tips for Career & Home49:14 Gender Lens Investing & Global Scale50:59 What’s Next: Elevate Group Expands to Europe52:37 Final Message to Men & Women📌 About JingjinJingjin is a serial entrepreneur, global business leader, and advocate for women’s empowerment. As the Founder & CEO of ZaZaZu and Elevate, she’s dedicated to helping women advance in leadership, entrepreneurship, and negotiation. With a background in automotive, finance, and technology, Jingjin has built businesses across Europe and Asia, breaking barriers in male-dominated industries and driving inclusion through bold action and big vision.📢 Connect with Jingjin:LinkedIn: https://www.linkedin.com/in/jingjinliuZaZaZu: https://www.zazazu.clubElevate: https://www.elevateleadership.cJoin the movement to uplift 5 million professional women: https://elevateasia.org/newsletter/📢 Connect with Majid Mahmood:LinkedIn: https://www.linkedin.com/in/majid-m/Instagram: https://www.instagram.com/majidmofficial/ Website: https://www.majidm.comX (Twitter): https://x.com/majidmofficialMajid M : https://www.majidm.com