Ep:#49 The future direction of Patagonia with Whitney Clapper

Your company purpose is to be in business to save the home planet. Yet, you’re a company that thrives on selling products, to then fund your activism. Can you have both? Can you save the planet whilst destroying it with selling product? Big questions are asked in this episode. Today I speak with my friend Whitney Clapper who is the Director of Community Relationships + Impact at Patagonia, where she’s worked since 2015. With Patagonia being the first company people think of when it comes to sustainability and purpose, I was thrilled to have the chance to speak with Whitney today. I ask her what direction Patagonia is going in now? What are they thinking? And what are they focusing on? I was keen to understand how Patagonia has protected the integrity of their purpose, in a world where the bottom line is the base of success. And the answers are not what you would expect. We hear about the hard conversations that Patagonia are having around what they’ve been doing and where they want to be going in the next 50 years. And what does it mean to be human centered? There is so much here. So grab your favourite beverage. Or throw on those running shoes and here is an inspiring chat with Whitney. And please don’t forget to let us know what you think of this episode, leave a review and subscribe. And if you would like to be reminded of future podcasts and other inspiring stories from TIE, join our newsletter here. http://bit.ly/TIENewsletter