Ep. 49 - USMCA's Lindsay Scheltema talks about why coaching matters more than ever in motorsports

Coaching is emerging as a critical driver of growth and retention in motorsports, shifting the focus beyond equipment and competition to rider development, safety, and community. Insights from the USMCA highlight how certified coaching—built on standards, training, and accountability—helps new riders stay engaged, avoid injury, and build long-term confidence in the sport. For dealers, integrating coaching into the sales process isn’t just an added value—it’s a powerful way to strengthen customer relationships, improve retention, and support the future of the industry.