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Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol episode artwork

EPISODE · Jun 19, 2026 · 1 MIN

Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol

from Good Morning, Money! · host Rosha Entezari

PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom. If you are trying to sell your market using logical arguments and data sheets, you are completely misunderstanding consumer behavior. Sophisticated buyers do not purchase what your offer does, they purchase the social rebellion and core philosophical identity it represents. Stop selling commercial logic and start positioning your brand as the ultimate vehicle for your client's desired identity.Send us Fan Mail

What this episode covers

PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom. If you are trying to sell your market using logical arguments and data sheets, you are completely misunderstanding consumer behavior. Sophisticated buyers do not purchase what your offer does, they purchase the social rebellion and core philosophical identity it represents. Stop selling comm...

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Ep.491 Selling Addiction as a Human Right: The Lethal Masterclass in Turning a Deadly Habit into a Mandatory Status Symbol

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This episode was published on June 19, 2026.

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PR pioneer Edward Bernays did not double the tobacco market in 1929 by listing product features; he engineered a mass psychological movement by branding cigarettes as Torches of Freedom. If you are trying to sell your market using logical arguments...

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