Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.Key Takeaways:Why CPMs are down and how to capitalize on cheaper trafficReal-time creative strategies for meeting the momentThe risks of over-indexing on blended ROAS metricsWhat smart brands are doing (and not doing) in response to economic volatilityThe difference between incremental and marginal ROAS—and why it matters more than everWhether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.Timestamps:00:00 - How tariffs affect brand messaging and ad strategy02:00 - Meta and Google ad performance trends during tariff news04:30 - Consumer behavior shifts due to tariff uncertainty07:00 - Creative strategies for addressing economic anxiety10:00 - How brands are adapting supply chains and ad spend13:00 - Why marginal ROAS matters more than ever16:30 - Navigating Meta volatility and maintaining performance19:00 - Smart targeting and price strategy during uncertaintyHashtags:#DTCMarketing#TariffImpact#PerformanceMarketing#MetaAds#GoogleAds#EcommerceStrategy#MarketingTips#CreativeStrategy#CustomerAcquisition#ROAS Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video