EP# 5 Choice Garage Doors: Growing Fast, Staying Focused, and Building a Business That Lasts

In this episode of Lifted I sit down with JJ and Mark from Choice Garage Doors in Pittsburgh. JJ grew up in the garage door world. His uncle ran a shop for 40 years and the trade has been part of his family for decades. Mark came out of banking and analytics with a mindset built for systems and growth. Together they’re scaling a lean and efficient garage door company by focusing on the fundamentals and doing the work most people skip. We talk about what growth actually looks like when you’re still in the truck every day. Answering every call. Running every install. Managing reviews. Ordering doors. Keeping customers happy. They break down how reviews and customer experience fuel their business, how Google’s updates hit their map rankings, and why staying focused on garage doors instead of adding side services helped them move faster. We get into wrapped vans, branding, residential vs commercial work, repair versus install revenue, scaling challenges, hiring, and why answering the phone is still one of the biggest advantages in this industry. If you’re a tech thinking about starting your own company or an owner pushing through the early grind, this episode gives you real insight from two operators who are building it the hard way and the right way. Hosted by Blair Witkowski. Visit BlairWitkowski.com and Garage Door SEO Experts for more resources on growing your garage door company.