Ep 5: Cómo crear una “love brand”

from El Podcast de ÉXTASIS · host ÉXTASIS, Club privado

Este lunes tenemos como invitada a Daniela Goicochea, cofounder y CEO de Brandcrops, una firma de consultoría sobre marca y marketing que trabaja con grandes firmas mundiales. Durante 7 años estuvo siendo la CMO (chief marketing officer) de Goiko Grill, encargada de volverla un fenómeno social y una love brand. Ella convirtió el restaurante en una cadena con más de 120 locales en toda España y otros tantos países y tener más de 2000 trabajadores. Hoy Dani viene a El Podcast de ÉXTASIS a hablar sobre la importancia de trabajar tu marca personal y/o comercial y qué aspectos tener en cuenta para conseguir ese movimiento de arrastre de fans y aumentar tu vínculo con tus seguidores.

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This episode is 1 hour and 4 minutes long.

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This episode was published on December 1, 2023.

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