EPISODE · Feb 10, 2020 · 30 MIN
Ep.5 公開語音：行銷跟你想像的不一樣！從美妝到美國生技公司 Scanadu - 行銷經理 Elinor
from CAREhER - Curated conversations and cross-border experiences for women leaders · host CAREhER
#marketing #美國加州 ＃生技醫療 從第一份工作開始，Elinor 就不停地在累積自己的行銷經驗，先後待過萊雅、嬌生甚至是世界展望會。而對於醫療保健產業的了解，則幫助她更穩健地發展職涯，最後進入美國舊金山灣區的新創生技公司。 Elinor 點出，很多人對於行銷仍有一部分誤解： 「行銷本身不是個產業，可是它包含兩種知識。一個是功能（function）的知識，一個是產業的知識。要有產業知識，才能跟在產業內的人打交道時，得到一定的尊重。功能上、產業知識上都是門檻，看妳怎樣在行銷領域上定位自己。」 Powered by Firstory Hosting
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Ep.5 公開語音：行銷跟你想像的不一樣！從美妝到美國生技公司 Scanadu - 行銷經理 Elinor
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