Ep - 5 He raised $2 Million using a picture of a unicorn drawn by his daughter - Martins Lasmanis, CEO, Supliful

Welcome to Episode 5 of Fundraising Demystified. Today we have Martins Lasmanis with us, Martins is a co-founder at Supliful, a platform for brands and influencers to launch their own white-label products and they've recently raised a $2MM Seed round. Here's what we discussed in this episode: 1. The Importance of Personal Connection: Martins shares an anecdote about how he used his daughter's drawing of a unicorn to spark conversations with venture capitalists. By showcasing a personal and unique aspect of his life, he was able to stand out and generate interest in his pitch. 2. Building a Consumer Packaged Goods Brand: Martins shared his journey from being an electrical engineer to starting his own venture. Martins and his team identified the challenges in the consumer packaged goods market and created an innovative solution called 'consumer packaged goods on demand'. With Supliful, brands, and influencers can launch their own white-label products with ease, eliminating the need for upfront investment, inventory management, and complicated supply chain logistics. 3. Overcoming Challenges as an Immigrant Founder: We also touch upon the challenges faced by immigrant founders in the US while launching a product and working with investors and partners. Our guest shares their experiences and reflects on the importance of building trust and proving themselves in a new market. 4. Fundraising Journey and Metrics: We discuss the fundraising journey of Supliful, including the decision to go down the venture funding route and the challenges faced along the way. We also delve into the metrics and milestones that founders should focus on to project future cash flows and determine sustainability. These are just a few of the key takeaways from the episode. We cover a wide range of topics and provide valuable insights for founders at all stages of their fundraising journey. I encourage you to listen to the full episode for a deeper dive into these topics and to gain valuable knowledge and inspiration to navigate the fundraising landscape. Links mentioned: Supliful website: https://supliful.com/ Reach Martins on Linkedin - https://www.linkedin.com/in/martinslasmanis/ Reach Martins on Twitter - https://twitter.com/MartinLasmanis Hosted by Jason Kirby - https://www.linkedin.com/in/jasonrkirby/ Thunder website - https://web.thunder.vc Podcast on Spotify: https://open.spotify.com/show/4OMEcQ3xYrs2K8RFIB4A3U?si=zVI5GcnzSqa7XFjwTMgTjA Email Jason at [email protected] Thank you for tuning in to Fundraising Demystified. Stay tuned for more episodes featuring founders and investors sharing their stories and insights.