Ep 5. How Nala Built A Content System To Successfully Scale On Meta

Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an unstoppable in-house content machine, and navigated the wild ups and downs of performance marketing. If you're looking to scale an e-commerce brand on Meta without burning through cash or putting all your eggs in one basket, this is your blueprint. Plus the night Meta glitched and spent $20k in an hour, why Meta still holds brands by the balls over TikTok, and how consumer economic sentiment impacts your CPMs. RESOURCES 🔗 Follow Adele on Instagram: @adswithadele - tips, plus "SOS Sundays" for your questions. Check out Nala at wearnala.com or @wear_nala and discover your boobs new besties Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://www.chainsocial.com.au Training: https://www.chainacademy.com.au