Ep 5 - Monthly Donor Magic!

In this episode, I sit down with Ronald Pruitt, Founder of 4aGoodCause, to unpack why monthly (recurring) giving is one of the most powerful tools for small nonprofits. We dive into how monthly donors tend to stay longer, give more over time, and create a stable, predictable revenue stream. I also share how to remove the fear around asking for recurring support, the tools that make it simple to set up, and how to invite your donors into something bigger, a community of committed, long-term supporters. 💡 Key Takeaways include: - Average monthly gift between $24 and $36, that’s between $288 and $432 a year! - 6% of monthly donors make at least one extra gift during the year, when asked - 12% of monthly donors upgrade their monthly gift once a year, when asked - Monthly donors are 6 (six) times more likely to leave you in their will. - Monthly giving does not replace events or year-end giving, it complements them. - Simplicity and automation are key to making recurring giving sustainable. A good platform matters. Not all platforms let you leave with your monthly info! - Monthly giving is an invitation to join a community of like-minded supporters. Subscribe to my email newsletter. Share this with your nonprofit bestie who needs the pep talk! Here’s the link to avail 4aGC’s free month when you sign up. 🔗 LINKS & RESOURCES FROM OUR GUEST 4aGC 3 "pillar articles" on monthly giving: Monthly Giving Programs: The Guide to Convincing Yourself, Team, and Board That You Need One How to Start a Monthly Giving Program: The Clarity You Need to Finally Do It How to Get Monthly Donors and Grow Your Recurring Giving Program 4aGC Donation Page Audit Checklist Use this resource to see how well your donation form is optimized. Why Our Charity Needs a Monthly Giving Program slide deck (from 4aGC) Link to the slide deck. CONTACT OUR GUEST 🔗 LinkedIn – Ronald Pruitt 🌐 Website – 4 a Good Cause WORK WITH ME 📅 Book a Free 30-Minute Discovery Call Complete a Client Interest Form Courses & Downloads 🌐 www.LockeStep.com 📩 Email me to get it: [email protected] 📱 LET’S GET SOCIAL 🔗 LinkedIn 📸 Instagram 📘 Facebook ▶️ YouTube