Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional ContentWelcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success. In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation about the power of LinkedIn in B2B marketing, the strategies that work, and the ones that may surprise you. Erica and Alex discuss the significance of personalisation on the platform, the ideal posting frequency, and the impact it can have on your visibility - and your bottom line.. So whether you're a marketing pro or simply looking to gain insights on how to navigate LinkedIn effectively, this episode is for you. So sit back, relax, and get ready to discover the secrets to making LinkedIn work for you on Giraffes Don't Eat Steak. Let's dive in![00:01:12] LinkedIn: Influence, frequency, and audience matter.[00:03:33] LinkedIn, so that's great.[00:08:22] Businesses filter posts for specific audiences.[00:11:39] Weekends bring better traction for B2B clients.[00:14:02] LinkedIn posts catch my attention on weekends.[00:17:41] People buy from people; business posts are sales pitches.[00:21:46] End of episode, new ideas for business.Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, Eduten, niche business, B2B business, LinkedIn heavy, influences, techniques, tactics, audience, information, frequency, posts, likes, comments, network, events, industry publications, thought leaders, LinkedIn gurus, personalized posts, CV, business stat based, real side, LinkedIn post, b2b place, b2c, personalized, buy my stuff, personality, clients, frequency, algorithm, testing, gurus, traction, domino effect, viewers, mindset.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast