EPISODE · Dec 16, 2020 · 39 MIN
Ep. 5: Storytelling for Advocacy (feat. Greisa Martinez Rosas)
from How to Win a Campaign · host Joe Fuld, Martín Diego Garcia, Greisa Martinez Rosas, TCW, The Campaign Workshop
Advocacy storytelling is both an art and a science. While there are millions of stories to be told, you need to choose the right stories for your goals and tell them effectively and compassionately. This week, Joe and Martín tackle the world of storytelling, breaking down what storytelling is, what it is not, who can tell stories, where you can find stories, and why storytelling is essential to your advocacy campaign. This episode’s guest is the Executive Director of the national immigration advocacy organization United We Dream (UWD), Greisa Martinez Rosas, who will share tips on how UWD has developed one of the best storytelling operation in the advocacy space.Resources United We DreamThe Storytelling AnimalDigital Storytelling for Your AssociationTaking a Long-Term Approach to Nonprofit StorytellingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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What this episode covers
Effective advocacy storytelling is not all about sob stories that make an audience cry. Your storytelling needs to demonstrate that your organization has a clear and achievable plan to fix the problem, as well as a memorable call to action for your audience to know what their next steps are. In this episode, Joe and Martín explain the dos and don’ts of advocacy storytelling, and Martín speaks with Greisa Martinez Rosas, the Executive Director of United We Dream, an organization that has mastered the art of storytelling.
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Ep. 5: Storytelling for Advocacy (feat. Greisa Martinez Rosas)
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